Written by Kent McCrea
It’s been roughly a week since several members of the Procom management team were down in Boston for the annual Bullhorn Engage conference. A big kudos to the Bullhorn team, and particularly their marketing group for pulling off such an upscale event this year.
The conference was unbelievable – Bullhorn organized a wide range of panelists that spoke to the fundamentals of the staffing business – specifically our Consultants, our Clients and our staff.
Lauren Jones (Director of Talent Acquisition Resources & Strategy for Volt Workforce Solutions) led a particularly fascinating session on methodologies for Increasing Candidate Engagement in the Digital Age.
The session focused on a key question… Has the Consultant experience gotten better or worse? The fact remains that despite tremendous innovation in the recruiting industry over the past 30 years – ranging from the days of faxing resumes in the ’90s, to the rise of email and job boards in the early 2000s and today’s world of multi-platform, multi-medium recruiting – the Consultant experience has in many cases suffered.
As our partners are increasingly challenged for time, we find that more and more of our conversations and services are delivered through low-fidelity communication platforms, such as email, VMS portals, text message (thank you, Millennials) and voicemail.
Some of this we control, as the recruiting industry as a whole has sought out more efficiency, but other items – such as the trend to VMS interfaces for Client interactions – are the result of a tidal industry forces that are very much beyond our influence. For me, the phrase “adapt or die” readily comes to mind.
And despite these challenges for time and the trend to low-fidelity service points, we face a paradox… Our partners on the Client and Consultant side have rising expectations of personalized service and one-to-one relationships.
So what’s a recruiting team to do?
Well, the theme of the conference was Engage, and the Procom team walked away refreshed, energized, and ready for this challenge. It is clear to us that opportunity will not come from pursuing the same old ways of working. It will be up to us to develop our approach to deal with the future and this new environment we live in.
While our technology teams work to refine the tools we have available (and there are exciting things coming), we must remember that in our business people matter, and it comes down to individuals to make a difference. This has always been the culture at Procom, and it is our job as managers and recruiting professionals to never lose sight of it.
Kent McCrea is Procom’s newly appointed COO.
He is a member of the management team for the Procom Group of Companies. Kent is dedicated to providing Procom’s customers with technology-driven resources and solutions that build business value. Kent’s areas of focus include competitive analysis and financial management. He brings to Procom a diverse career background and powerful insights into the staffing services industry.