Are your job seeking efforts ignoring the second largest search engine?
When it comes to search engine optimization, most companies, including recruiters, develop their strategies with the largest search engine in the world in mind: Google. So traditionally, that’s where job seekers have gone, too. You put your resumé on your website and LinkedIn, using all the right SEO-friendly words, and then you start searching for gigs. But more and more, recruiters are adding to their digital talent search by using the second-biggest search engine to find employees, as well.
It might even surprise you to learn which site actually is the second largest search engine; it’s not Yahoo or Bing, but YouTube. The video site is an absolutely massive platform, boasting over 800 million unique users who, together, have logged over a trillion views. When you consider the sheer size of that potential audience, suddenly incorporating YouTube into your recruitment strategy makes a heck of a lot of sense.
Here are just a few of the reasons employers are making video a bigger and bigger part of their recruiting strategy.
- job listings with videos are views 12% more often and receive 34% more applications;
- having a video on your listing can boost it to the top of search engine results;
- and videos more accurately and concretely communicate important information about your corporate culture, attitude and mission statement.
That last point means it’s good for job seekers, too. You get a better sense of what the day-to-day is going to be like, and have a bit more of an idea of everything from dress code to how your potential boss’ surname is pronounced. Plus, you get to spend the afternoon watching videos while being able to honestly tell people you were on the job hunt all day.
Have you used YouTube to search for jobs? Tell us about it in the comments!