Social media has changed a lot of things in the last decade-and-a-half, from how we define the terms “friend” and “like” to how much we know about the social life of our cousin Jeff. It’s also changed how we look for jobs, and how employers find us. One of those changes is a rise in the amount of “passive” recruiting that takes place, or recruiting of people not actively seeking employment. And if you think that employers are just looking through LinkedIn, think again. Here’s are some of Jobcast’s tips for recruiters.
They may not be visiting your career site, or looking on job boards, or even have a LinkedIn profile, but now a day’s pretty much every single human (in the first world at least) has some form of internet presence. Heck, there were over 35 million #selfies posted on Instagram last year. There are 231.7 million active monthly users on Twitter, Google plus adds 25, 000 new users on the daily, and Facebook accounts for 16% of total internet use.
If you can’t reach candidates via job boards, you can tweet at them, connect with them on Facebook, add them to your G+ circles, and even heart their excessive Instagram selfies. People love it when you double tap their #selfies!
That’s right. They’re even in your Instagram, which means you may want to think twice before posting those bachelor party pics. And lest you think this is just a western phenomenon, read these quotes from India’s Jagran.com:
“As talent leaders in India are also increasingly targeting ‘passive’ talent or quality candidates who are not actively seeking their next job, recruiters need to devise a more intelligent hiring strategy to stay ahead of this trend,” Abdulla said.
“How a recruiter shapes and influences a candidate’s perception of the organisation as a place to work is a major task for any talent organisation or HR function,” Abdulla said.
So there you go, even when you aren’t looking for a job, jobs are out there looking for you. They could even be seeking you out from the other side of the world.