The need for more IT jobs in Canada could arise from the rising popularity of social media sites, as increased support for these platforms and accounts will be needed in the coming years.
The advent of social media sites was once linked to the increasing popularity of personal web pages and the idea that people wanted to share their stories and pictures with friends. However, since businesses have adopted the sites as new marketing tools, a new type of tech position was created at many firms.
IT Business Canada reported that the need for more IT jobs in Canada could arise from the rising popularity of social media sites, as increased support for these platforms and accounts will be needed in the coming years.
According to the news outlet, the social media sites of today may be like the phones of yesteryear, as companies will be expected to respond to queries on these networks just as they had answered the phone in the past.
Gartner researched the issue, and after evaluating the role that social media sites play within a company’s operations, noted that the wrath of customers will be felt if businesses do not actively manage their accounts.
Though the analysts at the firm recognized that this type of marketing helps companies stay relevant and garner new business, like the phones of the past, mismanaging customer service on websites will be a detriment to their reputation and eventually revenue.
“The dissatisfaction stemming from failure to respond via social channels can lead to up to a 15 percent increase in churn rate for existing customers,” said Carol Rozwell, vice president and analyst at Gartner. “It’s crucial that organizations implement approaches to handling social media now. The effort involved in addressing social media commentary is not good cause to ignore relevant comments or solvable issues.”
When sites go down, which often happens if there are not enough people in IT jobs who are monitoring the accounts, companies will also begin to see a backlash. Gartner analysts noted that it is better for a business to be upfront and honest about any issues, as customers will understand this type of error.
“Generally the best practice is to acknowledge the issue on social media, but to move attempts to resolve the issue offline,” said Rozwell.
The New York Times reported that social media can also be a place where companies can try out an idea before selling or fully developing a product. Users can sound off on potential creations, and the firm can use this data to decide if it would be worth it.